"Well Connected" is a boutique, hair salon, and photography studio under one roof. The retail and hair salon transform at night into a pre-event lobby and the studio into an event space in the back.
The front space is divided into hair salon and boutique by a meandering spine. The spine is delineated by the walls, furniture and lighting and doubles up as a runway for fashion events.
The hair salon counter with integrated tv screens, transforms into a bar for catering drinks and food during events while a curtain on a u-shaped track changes positions to serve as a separator in the day (salon from waiting area) and as backdrop at night (to barman).
The retail counter has a built in dj station and a faceted back wall comes alive when projected on at night.
When a party starts the 8 x 10 pivot door in the faceted wall opens allowing people to walk through the yellow corridor and then through a projection screen made of translucent strips commonly found in warehouses. The office pod in the back space sticks through the strip wall but a motorized projection screen allows it to become private in seconds, transforming it into VIP room during events.
The space inside a brick shell, originally built as an automobile showroom in 1909, is now a one stop shop for fashion, styling and having a good time in Downtown Los Angeles. The label was started by a group of young kids involved in fashion, hair styling and music some years before. They quickly became known for their multifaceted artistic endeavors as well as the unique events they organize.
SIZE: 7500 SF
Team: Stanislav Hristov, Justin Williams, Pedram Farashbandi
Jn structural engineers
fire ltd lighting design
jerry fabio mep
wearematic interactive design